Yoast SEO For Shopify

By Mixbrigade

Yoast SEO

Back in 2017, when I first came to know of Yoast, my SEO life took a dramatic turn. Skies turned blue, everything got clearer, life became easier and optimizing content never seemed as daunting as before. I have been using Yoast SEO since then and I have never dared turning to any other plugin. You can’t really go wrong while optimizing content with Yoast SEO. The readability and SEO checklist keeps you focused on what needs to be done on the content. Before you get any ideas, I just want to make it clear that I am not sponsored by Yoast at all. This article is purely from my experience of using Yoast for past few years. 

Yoast SEO For Shopify

Yoast SEO has been on a continuous journey towards improvement by adding new features, keeping up to date with Google’s frequent algorithmic changes and making it available for more and more platforms. Looking at the growing popularity of Shopify as an emerging ecommerce platform, Yoast SEO has recently launched its SEO tool for Shopify, offering the same features as the original Yoast SEO WordPress plugin.

Optimizing Shopify product pages and blogs goes to another level with Yoast SEO. Now the SEO specialists can use it to optimize their ecommerce product level pages to show in organic and non-shopping results.

Yoast SEO Features For Shopify

Yoast SEO was already available for Woocommerce, now a similar Yoast product is now available for Shopify. Some of it features as mentioned by Yoast are below:
  • SEO analysis

    Helps with optimizing your posts for desired keyphrases. Yoast’s understanding of related keyphrases and synonyms helps you write naturally.

Yoast SEO for shopify Analysis

  • Readability analysis

    Create SEO-friendly product pages and blogs with real-time readability analysis that shows show how and where your content can be improved.

Yoast SEO for Shopify Readability analysis

  • Google Preview

    Yoast SEO snippet editor lets you gain control of your result’s appearance on the search engine pages. You can use it to edit your SEO title, your slug, and your meta description. The app also gives you real-time feedback, so you know exactly what you need to improve.

Yoast SEO Meta data editor tool
  • Automatic structured data

    Yoast SEO automatically adds important structured data that helps Google understand what your website is about.

Yoast Schema Mark up Tool
  • Social media previews

    In addition to visualizing what your products and posts look like on Google, you can see how they’ll look when they get shared on social media.

Yoast tool for social media post preview

  • Language availability

    Even the best content writers need some helpful tools to improve their online texts to make them readable. But, most of the software is geared towards the English language. So, what if you want to write in another language? You’ve come to the right place! Yoast SEO for Shopify offers a readability and SEO analysis for a host of other languages!

Yoast is available in Multi language

Pricing

Monthly Subscription
It will be offered for a 14 day free trial, after which Yoast SEO for Shopify will charge a subscription fee of $29 per month.

Yoast SEO Academy

With the subscription you also get exclusive access to Yoast SEO academy. which includes
  • Over 2 hours of instructional videos for introduction to SEO and the Yoast SEO app;
  • Examples that can inspire you, and tips that can get you started on your SEO journey;
  • At the end of the tutorials, there are quizzes that challenge you to think about your store’s SEO, and help you come up with ways to apply the strategies to your situation.
  • On Completion of these courses, you will receive a Yoast SEO Badge and certification which you can share on social media and resume.

Conclusion

If you are using or managing Shopify ecommerce webstore, you should definitely give a go at Yoast SEO for Shopify. I would suggest that use the 14 day trial and optimize a few of your products using the Yoast plugin. Continue with at least 3-month subscription and compare the traffic, visibility % and ranking position of those product pages. At the same time do not forget to add Schema using the Yoast SEO or other plugins to get the maximum results. To know more about how to add Schema markup for your products, check out the following resources


To keep yourself up to date, check out are another blog on latest updates on schema markup.

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Mixbrigade has a wide experience in digital marketing for many international brands, across multiple B2B and B2C industries and shares his knowledge to help other digital marketers. Please subscribe to the blog.