Top 5 SEO Updates in November 2021

Catch up with the lastest SEO updates

By Mixbrigade

In this article, we will focus on the most recent SEO updates announced last month. Digital marketing is ever changing as the platforms driving it, are always in its evolution. It does get a bit hard to catch up with all these updates going on. This is the reason why we are giving you a quick update on all the major changes, which have taken place in the month of November.

Here are top 5 SEO updates, which we believe worth mentioning and may have some impact in coming weeks

  1. The time for action is now. It’s never too late to do something. Antoine de Saint-Exupery

Tip to improve google job posting visibility

Google has shared a tip for recruiters to improve visibility of their Google job posting pages.

Google has suggested using good description in the job post schema data for better visibility in search results. In the description section of a posting in the jobs experience on Google Search, Google only present text that is included in the description property. That’s why it’s important to include information about job qualifications, skills, benefits, etc. in the description field.

The following screenshot illustates proper use of the description field, as the job posting includes all relevant data for the user to make a more informed decision on whether or not they’d be interested in applying for the job.

Schema data for Google job listing

The key is to add qualifications within the description field during the schema markup implementation. To know more how exactly its done please click here

Google Chrome Search engine will pre-fetch search results

Chrome as we know it is getting a bit smarter and faster. Google Search bar already gives auto complete suggestions as you enter keywords based on the popular searches made on the search engine or search history. This lets you search quicker without typing the complete query. Chrome will now also start fetching that content from the web server even before you hit enter. Since the query has been prefetched, now the search results will load 4X times faster than before. Isnt that Amazing!? Like who doesnt want to save their 100ms of the day.

Google Chrome Prefetch search

Currently, this feature is only active if your Google Search is your default search engine.

Google updated UI design of page speed insights(PSI)

Google Speed Insight has finally changed its UI design. It is now much cleaner and readable. As a part of updating the PSI code base, the team took the initiative to improve the UI design.

The new UI is aimed to be more intuitive and helps developers quickly discover lab and field performance insights for their pages.  Some of the UI changes include:

  • Clear separation of field and lab data
  • Core Web Vital Assesment
  • Labels for Mobile and Desktop performance
  • Origin Summary
  • Additional information on data collection
 Check out the new Google Page Speed Insight here

Roll out of November core update

Google announced that it has started the roll out of November Core Update on the 17th November and the update was completed by 30th November. It could not come in any worse time when the shopping season and Black Friday deals are on. As always Google did not mention much about the updates but it seems that in coming few weeks we will ee some sort of changes in the website performances.

Google Search Console – The Blue update

Have you noticed something different about Googel Search console? Yes, Google Search Console last updated its theme to a light blue color. But Why? No one could understand the need of it. There has not been any alogrithm update. However there has been an indication that there will be more such changes to improve user experience.

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Mixbrigade has a wide experience in digital marketing for many international brands, across multiple B2B and B2C industries and shares his knowledge to help other digital marketers. Please subscribe to the blog.

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