Know more on Latest Google Search Core Updates

By Mixbrigade

In this article, we will focus on the most recent core updates in Google algorithm. We call them ‘Core’ update as these changes will have significant effect on search and discovery or on your website performance.

Google November roll out tweet

Everyday Google make changes to its algorithm to improve SERP but most of them aren’t noticeable. This is the reason why we are giving you a quick update on all the major changes and timeline, which have been announced in the month of November and December.

#1 Changes to Mobile First Indexing Timeline

Mobile-first Indexing: What you need to know in 2018
Google started working on mobile-first indexing some six years ago. Since then, Google switched to indexing the majority of web pages with Googlebot-Smartphone. Google planned to complete mobile-first indexing by March 2021. However, there are still many websites not ready to shift to mobile first due to some complicated reasons. Hence, Google has left the Mobile First indexing timeline open for now.

#2 Rollout – Page experience ranking to desktop

In November 2020, Google announced that the page experience ranking change will go live on Google Search in 2021. However, it has now moved to roll out in February 2022.

This update will focus on page experience signals which include the following

This update also introduced ‘Page Experience Report‘ on Search Console. The Page Experience report offers valuable metrics, such as the percentage of URLs with good page experience and search impressions over time, enabling you to quickly evaluate performance. You can also dig into the components of page experience signal to gain additional insights on opportunities for improvement.
Page experience report in Search Console

#3 Product reviews update

This particular update is targeted towards affiliate websites which post product reviews. Back in April 2021, Google shared a product reviews update that was designed to promote high quality product reviews. Google is now rolling out a new update, the first major update since April, that may change how your product reviews rank in search results.
Google Product Reviews Update Goes Live in Search Results

Google has been working to analyze what type of review content is considered trustworthy and useful. Two main factors make product reviews more authentic:

  1. Evidence of products actually being tested
  2. More options to purchase the product.

Therefore Google has introduced two new best practices for product reviews, to take effect in a future update.

  • Provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review.
  • Include links to multiple sellers to give the reader the option to purchase from their merchant of choice.

Here is a complete guide and requirements of writing an effective product review.

End of blog

Mixbrigade has a wide experience in digital marketing for many international brands, across multiple B2B and B2C industries and shares his knowledge to help other digital marketers. Please subscribe to the blog.

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